USWNT Heads to Brazil .. Sorta!

Apparently Dodge has signed with the USSF as a major sponsor and their new campaign for the Journey features the U.S. women’s national soccer team.

Slated to start airing this week, here’s the link to the new ad – a 30-second spot called “Team.” It shows Abby Wambach, Hope Solo, Heather Mitts and others loading soccer gear into the back of a Dodge Journey for a trip. Shannon Boxx watches replays of their 2007 loss to the Brazilian national team on the car’s DVD system as the van drives south. They arrive at the Brazilian team’s training center and Abby yells something to the players on the field. The phrase appears in subtitles on screen … “We want another game.” A Brazilian player shouts something back and, as the USWNT walks away someone asks Abby what they said. “Get your stuff,” she says.

Sounds like the start of a great ad campaign to me! Maybe come Beijing time, “Get your stuff” will rank up there with “Just do it.” Okay, maybe not … 😉


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